Connect and inspire. From these three words The Adarna began to take shape.
This idea helped Moore (a vocalist and enthusiast of opera & classical music from London, UK) team-up with Jasek (a hip-hop & 80’s hair-metal inspired guitarist from Seattle, WA), Murdock (a New York jazz & metal drummer from Rochester, NY), and Hazel (a punk & new wave bassist from Philadelphia, PA).
The group then took their name from a mythical phoenix-like songbird in Filipino folklore, The Adarna ,pronounced uh-darr-nuh, and became the first band to ever coin the genre “Jet City Rock” (Jet Rock).
What is Jet City Rock?
It’s a Seattle breed of rock n roll born out of being over-saturated by technology.“We can see that society is suffering from ADD. We’re over-stimulated and fueled by on-demand technology. Push-update phones and social networks are everywhere. As a result, personal interaction is declining,” explains frontman William Moore. “People are afraid to be alone with themselves and their thoughts. We are fortunate that we have a healthy relationship with technology because we were there when this on-demand technology wasn’t around, so we don’t feel like we completely depend on it. We love technology, but we want to make a difference by helping people reconnect with one another just as they did before the saturation of technology. We want to connect and inspire by making people part of something personal and real.”
The Adarna's show is an Interactive experience that contains an array of music, art, and drama. It’s a wasted future motif; technology drowning the human experience of connecting with one another.
These are the words and ideas that drive the band to create this style of interactive music and keep an unsigned band touring the West Coast and regionally, often despite the growing cost of touring. They released a fan-funded album (February 2012) that is airing on over 150+ college radio stations in addition to Sirius XM, Armed Forces Radio, and music videos that are being aired in 78 countries. In 2014, The Adarna will be performing at colleges, community centers, conventions, and opening up to Midwest and East Coast tour dates. Since 2012, the band’s music has contained themes that everybody can get behind: “inner-strength and self-acceptance.”
What’s an Adarna show like? Big hooks. Interactive. High energy. You are part of it!